In 2011 University study suggested people check their phones 30-40 times per day. The experiment showed my average daily pickups 29, spent time 2 hours and 8 minutes. However, the recent study says US customers are using smartphone 5 hours per day. Spending one-third of the wake-up time interacting with technology is astonishing. Pulling out the device and looking for engaging information is a big part of our lives. People working on the digital products holds power similar to atomic energy - it can be used for destroying or powering cities.
Three years ago I was starting e-shop selling teas. I saw an opportunity to promote its boost effect and sell it to the various workplaces. We have spent half a year building product, developing e-shop and branding. After a launch, we have sent four bags of tea. It was devastating. What did we wrong? Was that positioning of a product, or product itself? Besides looking for ways to improve, we decided to focus on other activities and quit.
Every business owner knows, doing things people need is the only way to success. But how to make sure people won't reject your idea? Is there any way to design a product for success? Human Centered Design looks like a promising answer.
Beautiful websites don't necessarily bring revenue. User's experience with your company online more than browsing a single site. Their journey has zig-zag shape. They come from your Facebook fan page to website and then jump back. Web sites what works are part of thoughtful marketing strategy. How to build website what connects all your online activity and works for you?
In 2005, Linus Torvalds created something, which completely changed the way developers work today. As one of the creators of Linux kernel and a great contributor to the open source community, he is responsible for one more thing: He created Git. Git is a version control system for software development. Today, developers can’t imagine writing even one line of code without Git. And when you look at it closely, you'll find out why you should give it a try. But first let me tell you a story about me and Git, and how we met each other.
An old Cherokee is teaching his grandson about life. “A fight is going on inside me,” he said to the boy.
“It is a terrible fight and it is between two wolves. One is evil – he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego.” He continued, “The other is good – he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you – and inside every other person, too.”
The grandson thought about it for a minute and then asked his grandfather, “Which wolf will win?”
The old Cherokee simply replied, “The one you feed.”
Always remind yourself of that choice. It's only up to you.